The hiring landscape is changing thanks to human resources (HR) technology. This technology uses software and hardware to streamline the recruitment and onboarding process for companies. More than 50% of employees, businesses, and HR professionals agree that HR tech improves business success, the hiring process, and overall employee satisfaction.
Advancements in HR tech are addressing specific needs that companies have for their particular business. If a company needs help tracking employee performance and goals then they can use performance management software that helps with increasing business productivity and decreasing turnover rates. Another company may need help simplifying their workflows and they can rely on workflow automation systems to automate repetitive tasks for recruiters to help them hire faster and increase job candidate satisfaction. HR tech is growing to tackle issues during any part of the hiring process, from hiring to retaining.
With how helpful HR tech is, new advancements, and HR tech companies can sometimes struggle to reach more of their target audience. This is why several HR tech companies are looking towards public relations to bring HR tech to the forefront. PR tactics can aid companies with securing media coverage and mentions in top media publications to get their brand noticed. Establishing relationships with industry analysts can keep an HR tech company’s brand top of mind with industry leaders and provide opportunities to establish the company as a thought leader in the industry. Presenting informative content to target audiences in the form of infographics, articles, op-eds, and videos can build a positive brand image and online presence.
It is important for HR tech companies to also interact with their target audience at unique events or trade show booths as this could lead to potential customers and relationships with industry influencers. Partnering with influencers can be a great way for HR tech companies to tap into a new market segment expand their audience reach and boost a brand’s credibility while helping an influencer drive meaningful engagement and provide genuine value with what they share to their audience.
An HR tech company’s PR strategy can significantly boost exposure and credibility in a competitive market, attracting the attention of people or businesses who would benefit from their products.
Source: Talent Tech PR
