What is the digital transformation of a shoe?

Salvatore Ferragamo teams up with Microsoft to launch a shoe customization service.

There are no limits when it comes to technology. And proof of this is the cutting-edge innovation that the Italian house Salvatore Ferragamo has made in its star accessory: footwear. The firm has placed all its trust in Microsoft and its partner Hevolus to make the personalization service a truly enriching shopping experience.

The objective is none other than to satisfy the expectations of an increasingly digital customer and consumer of technology in all aspects of their daily routine, including the purchase of textile products. This commitment to the latest technology makes the Italian stand out in a sector in which the customization of accessories did not have such an advanced system. This is achieved thanks to Microsoft’s Cloud Computing and Mixed Reality technologies, on which Hevolus’s Augmented Store at Home platform is based.

The idea is that the brand can offer an innovative service in the personalization of the shoes from the Tramezza collection, available for the businessman who seeks distinction and comfort in his footprint. This service, which is an immersive, high-resolution experience, is available both in store and online platform – with a web based on the Azure cloud and where Made-to-Order-Tramezza customers can view the twin digital footwear on your screen and interact with their 3D reproduction, as well as being able to choose materials, colors, details and finishes. Bringing custom-made shoes to life had to go through relying on the latest technology.

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