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Viveca Hess: From Lawyer to Legal Marketing Powerhouse, One Espresso Shot at a Time

What do you get when you combine a lawyer, a marketing expert, and someone who’s lived in multiple countries and speaks four languages? Meet Viveca Hess — the legal industry’s not-so-secret weapon, and the person behind some of the most influential online profiles in the legal world. With a wit as sharp as her strategy and an optimism that’s contagious, Viveca’s journey from law firm life to the founder of her own business development agency is a story of passion, pivoting, and (yes) a sprinkle of sarcasm.

From Legal Briefs to Lawyer’s Brief

Viveca’s story begins in the courtroom—or at least, adjacent to it. With a law degree in hand and nearly a decade working at a law firm, she realized something life-changing: her true passion wasn’t in the practice of law, but in telling stories and crafting impactful communication strategies. Lucky for the legal world, she took a bold leap of faith and left her firm to launch HessConnect in 2010, combining her legal insights with her newfound love for marketing.

But the path wasn’t all smooth sailing. “I had no clue what I was doing,” Viveca admits. “But built it, I did.” And built it she did — learning through trial and error, pivoting, hitting dead ends, and eventually finding herself on what she calls a “curly upward trajectory.” Ten years and countless successful client stories later, Viveca has become a sought-after business development strategist for lawyers and law firms who want to grow their online presence while keeping it legally sound.

The Secret Sauce: Cultural Fluency Meets Legal Insight

What sets Viveca apart from the countless marketing agencies out there? She’s not just a legal marketer — she’s a connector of cultures, ideas, and industries. Growing up in several different countries and speaking four languages fluently, Viveca has what she calls “cultural fluency,” an ability to seamlessly navigate business settings whether she’s talking to a solo practitioner or the partners of a Big Law firm.

Combine that with her deep understanding of the legal industry’s regulatory requirements, and you’ve got someone who doesn’t just help lawyers boost their online presence — she helps them do it with the kind of trust and credibility that the profession demands. Viveca’s legal background means she knows exactly where the lines are (and when not to cross them), while her marketing chops ensure her clients stand out in a crowded field.

Lawyer’s Brief: An Exclusive Hub for Legal Trailblazers

One of Viveca’s proudest creations is Lawyer’s Brief, a private membership she launched a few years ago. What began as a bit of an experiment has now blossomed into a thriving, exclusive community for some of the most entrepreneurial and creative legal minds out there. Viveca has been curating invitations to driven lawyers who want to collaborate, innovate, and step outside the traditional legal box.

It’s a place where big ideas and actionable strategies meet — the kind of spot where lawyers can flex their creative muscles while growing their firms and expanding their influence.

VIP Days: Elevating Lawyer Profiles to New Heights

If you think a LinkedIn profile is just another box to check, Viveca would kindly disagree. One of her signature offerings, VIP Day, is all about revamping and optimizing lawyer profiles for maximum impact. These profiles don’t just look good; they translate into real-world results. From securing multi-million dollar clients to landing speaking gigs on major national stages, Viveca’s clients have seen it all after a VIP Day with her.

In a legal world where credibility is everything, Viveca’s ability to combine the power of a personal brand with strategic visibility is a game-changer. If you’re a lawyer looking to take your online presence from “meh” to “whoa,” Viveca’s the one you want on speed dial.

A Shot of Espresso with “The One Thing”

For those lawyers who want to build their business with some actionable advice but don’t have time for long-winded webinars or endless strategy sessions, Viveca’s got just the thing — The One Thing. Every Wednesday morning at 9:30 a.m. PST, Viveca serves up a 10-minute LinkedIn “espresso shot” right on her profile. It’s a quick, punchy, and oh-so-effective way for lawyers to learn one actionable tip to boost their LinkedIn presence and business development. Think of it as a weekly wake-up call for your online strategy — no sugar, just results.

And it’s catching on. Lawyers from all over are tuning in, engaging with her tips, and using them to land new clients, grow their practices, and build visibility. It’s fast, it’s focused, and it’s Viveca at her best — breaking down the complexities of LinkedIn into digestible, actionable bites.

What’s Next? Let’s Talk.

At the heart of everything Viveca does is one simple idea: building relationships that matter. Whether she’s working on VIP Days, curating Lawyer’s Brief, or offering up a shot of espresso via The One Thing, Viveca is all about helping lawyers elevate their business by amplifying what makes them unique.

And if you’re a lawyer looking to grow your practice, she’s ready to have that conversation with you. Reach out to her directly and let her show you how to take your online presence from ordinary to extraordinary.

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