Instagram is developing a feed of ‘vertical stories’ in the style of TikTok

Instagram is testing another feature similar to TikTok that allows users to browse stories vertically.

First discovered by mobile developer and self-described “leaker” Alessandro Paluzzi, the feature was dug up from Instagram code and is still in its early stages.

“This is an early prototype and is not currently being tested on Instagram,” a company spokesperson confirmed to TechCrunch. There is no guarantee that the so-called Vertical Stories feature will exit development and be in public use. Instagram did not immediately respond to PCMag’s request for comment.

It’s unclear exactly what the feature would entail – whether it would replace the static photo and video feed we’re used to, or whether it would exist as a separate stream for ephemeral posts. However, it would probably look a lot like Reels, Instagram’s short-form video feature that targets TikTok directly. Introduced in August, 15-second clips can be arranged with AR songs and effects and shared with fans. To watch, just tap on the tablet icon at the bottom of the screen and scroll up and down.

The feature is so popular, in fact, that Snapchat copied it in November, launching the Spotlight section to “shed light on the most entertaining Snaps.” For users 16 and older, Snap is handing out “over a million dollars … to creators every day.” Submit your best video snapshots to Spotlight for consideration.

Instagram this week also announced the ability to manage deleted content, whether you’ve accidentally discarded a photo or been hacked and want to restore your feed. Users must now verify that they are the rightful account holders by permanently deleting or restoring content.

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