Finding a predictable and effective method to acquire clients can feel like running in circles. In this interview, Elliott Cenokov, the President at Lifeport Financial and a Senior Investment Advisor at IA Private Wealth, shares his review of Lux Sales Consulting. Since joining the SLS Framework, Elliott has achieved remarkable results, including closing a significant deal with an annual life insurance premium of $100,000. How exactly did Elliot do this? He shares his experience below.
Bilal Malas: Elliott, thank you for joining me today. I’m thrilled to discuss your recent success. Could you walk us through how you navigated from joining the SLS Framework Mastermind to closing that impressive $100,000 life insurance premium deal?
Elliott Cenokov: Absolutely. When I first joined the SLS Framework Mastermind, I started by identifying my ideal clients on LinkedIn. I meticulously reviewed their profiles, which helped me tailor my approach. For this particular client, I noticed he was a second-generation business owner—a demographic known for having unique challenges. I used this insight to connect with him on a deeper level.
Bilal Malas: That’s fantastic. What would you say was the turning point in your sales process that made the client feel comfortable and confident in moving forward with you?
Elliott Cenokov: One key moment was when I sent him a book on exit planning before our meeting. He appreciated the gesture and the fact that it demonstrated my commitment to understanding his specific needs. It really set me apart from other advisors and helped build trust.
Bilal Malas: It sounds like your personalized approach made a big difference. Can you describe the process of getting from initial contact to closing the deal?
Elliott Cenokov: We started with a phone discovery call, followed by a detailed fact-finding conversation. We decided to meet in person, but due to various delays, it took about a month to arrange. Once we met at a restaurant, we had a great conversation over a beer, and I presented several recommendations. Everything clicked, and the deal went smoothly from there.
Bilal Malas: That’s a great example of how relationship-building can lead to successful outcomes. How has your practice evolved since joining the SLS Framework Mastermind, particularly in terms of transitioning to a more virtual business model?
Elliott Cenokov: The transition has been quite a learning curve. Before, I didn’t have a targeted niche or a structured sales process. The SLS Framework helped me define my ideal clients and refine my approach. Now, I handle virtual appointments more effectively, and closing deals online has become second nature.
Bilal Malas: It’s impressive how you’ve adapted to virtual meetings. Can you share a bit about the support you received throughout this journey?
Elliott Cenokov: The support has been fantastic. The continuous updates and coaching calls have been invaluable. You’ve been very helpful and responsive, and the regular updates to the system ensure that I stay on top of the latest trends. It’s been great working with a team that is so committed to my success.
Bilal Malas: Thank you for the kind words. It’s great to hear that the support made a difference. What would you say was your biggest win through the SLS Framework Mastermind?
Elliott Cenokov: The first deal I closed entirely online was a major win. It was an eye-opener to see that it’s possible to conduct business and close deals virtually, especially since I’ve always been more old-school in my approach.
Bilal Malas: That’s a significant achievement. Finally, what advice would you give to other life insurance advisors considering the SLS Framework Mastermind?
Elliott Cenokov: I’d say it’s worth the investment. The process is streamlined and effective, reducing the need for cold calls and increasing the quality of leads. Even if you’re not tech-savvy, like I was, the framework provides all the tools and support needed to succeed. You’ll find that the system works and brings results.
Bilal Malas: Elliott, it’s been a pleasure speaking with you. Your journey is truly inspiring, and I’m confident it will motivate many other advisors. Thank you for sharing your experience.
Elliott Cenokov: Thank you, Bilal. I appreciate the opportunity to share my story.
Elliott’s success story highlights the transformative impact of the SLS Framework Mastermind on life insurance advisors. By leveraging targeted approaches and embracing virtual tools, Elliott has significantly expanded his client base and closed substantial deals. His experience serves as a valuable example for other advisors looking to enhance their practice and achieve similar results.
