In today’s competitive real estate market, standing out isn’t just about having the most listings—it’s about offering the best experience. Whether you’re a solo agent or running a growing agency, getting more leads means thinking beyond just ads and open houses.
Here’s how top-performing agents are using tools like Go High Level (GHL) and some creative offline tactics to grow their real estate leads and keep clients coming back.
1. Automate Your Follow-Up with Go High Level (GHL)
Let’s face it—most leads are lost due to slow or nonexistent follow-up.
Go High Level (GHL) is a powerful CRM and marketing automation tool built for service businesses. For real estate agents, it’s a game-changer. Here’s why:
- Automated SMS/Email follow-ups after open houses
- Drip campaigns for new leads
- Appointment booking built-in (goodbye Calendly!)
- Smart pipelines to track every stage from inquiry to closed deal
📈 Pro Tip: Set up a lead magnet on your website (like “Free Home Valuation” or “Get Pre-Approved in 60 Seconds”), then plug those leads straight into a GHL funnel suggest thefunnelsguys.com. You’ll stay top-of-mind and convert more browsers into buyers.
2. Partner with Moving Companies – and Offer Real Value
Want more referrals and a unique selling point? Team up with local removal companies or packing services.
Here’s how this plays out:
- When someone hires a moving company, they’re either leaving or arriving—aka, hot leads.
- Offer a referral commission to the removals company when they send you clients
- Or reverse it: when someone buys or sells through you, offer discounted packing/moving services
It’s a win-win-win: the client gets help, the moving company gets more work, and you earn trust—and more leads.
3. Sweeten the Deal with Packing Help
Most agents stop at the sale. You shouldn’t.
Offer complimentary packing assistance—even if it’s just a few hours with a local service. This can be the differentiator that makes someone choose you over a dozen other agents.
You can promote this on:
- Listing presentations
- Flyers
- Your GHL email/SMS campaigns
- Social media (hello, reels and TikToks!)
🔥 Bonus Tip: Bundle this in your testimonial ask. “Hey Jane, hope the move went smoothly. If you loved the packing service and working with us, would you mind leaving a review?”
4. Use Local Ads + GHL Forms
Run hyperlocal ads targeting zip codes you serve (Facebook and Google work great). But don’t just send traffic to your homepage—create a dedicated GHL funnel instead.
Example:
- Facebook ad: “Thinking of Selling in [City]? Get Your Home’s Value in 60 Seconds.”
- Leads hit a GHL form.
- Auto-text and email go out.
- You or your VA books a call.
Simple, automated, effective.
Final Thoughts
Growing your real estate leads in 2025 is all about combining high-tech systems with high-touch service.
Tools like Go High Level keep your marketing and follow-up tight. Creative touches like packing and gaylord boxing help and moving company partnerships show clients you go above and beyond. And the agents who win? They’re the ones who care, and make it clear in every part of their process.
Want help setting up your GHL system, or need templates to offer packing/moving perks to your clients? Let’s talk.
