Steven Cohen’s rise in the solar sales industry is a story of perseverance, innovation, and leadership. As the co-founder of Sunder Energy, one of the largest solar sales companies in the U.S., Steven’s journey reflects his commitment to building opportunities—not just for himself, but for the thousands he has inspired along the way. This article explores the defining moments of Steven Cohen’s career and his transition into becoming a thought leader for entrepreneurs everywhere.
Early Lessons in Resilience
Growing up in Las Vegas, Steven Cohen didn’t have the luxury of financial stability, but he was surrounded by unconditional love and support. “My parents made sacrifices for me, even when it meant going without themselves,” Steven recalls. This foundation shaped his drive to achieve financial independence and give back to those who supported him.
Steven’s first taste of entrepreneurship came during college when he realized traditional education wasn’t aligned with his ambitions. He dropped out to pursue network marketing, where he learned critical skills like communication and self-discipline. While the venture didn’t lead to immediate financial success, it planted the seeds of his entrepreneurial mindset.
“I learned that success wasn’t just about hard work—it was about mindset, discipline, and adaptability,” Steven explains. These lessons would prove invaluable in his journey to build a solar sales empire.
Steven’s role in driving growth in the solar industry
Steven’s leap into solar sales came at a pivotal moment in his life. Struggling to find financial footing, he took a chance on door-to-door solar sales—a decision that would change everything. “I knew I needed a performance-based career where my effort determined my rewards,” Steven says.
Over the next few years, Steven not only excelled in sales but also demonstrated an exceptional ability to lead and mentor others. By 2019, he co-founded Sunder Energy, a company that has since expanded to nearly 1,000 sales reps across 40 states. Steven’s leadership is defined by his ability to empower others, helping his team members achieve six-figure incomes and financial independence.
What sets Steven apart is his people-first approach. “I believe in building leaders, not just sales teams,” he says. This commitment to mentorship has made Sunder Energy a standout in the industry.
Beyond Sales: Building a Personal Brand
Steven Cohen’s influence extends beyond the solar industry. In 2022, he launched the podcast “Millennial Millionaire”, a platform where he shares insights on entrepreneurship, mindset, and personal development. With over 64 episodes, the podcast has become a valuable resource for aspiring entrepreneurs looking to level up.
Steven’s personal brand is grounded in authenticity. “I don’t try to be someone I’m not,” he says. “I share my story because I know it’s relatable, and if my journey can inspire someone, it’s worth it.”
Through his podcast, speaking engagements, and online presence, Steven is positioning himself as a thought leader in the entrepreneurial space. His ultimate goal? To transition into the influencer world, where he can reach a broader audience and continue empowering others.
The Role of Authentic Leadership in Entrepreneurship
Steven’s approach to leadership is refreshingly human. “I’m not a guru—I’m just someone who cares deeply about people,” he explains. This humility, combined with his focus on personal growth, has made him a relatable and effective leader.
His advice to aspiring entrepreneurs is simple yet powerful: “Stay true to your values, focus on consistent growth, and never lose sight of the people you’re serving.”
What’s Next for Steven Cohen?
As Steven continues to grow Sunder Energy and expand his personal brand, his vision remains clear: to create opportunities for others and inspire the next generation of entrepreneurs. Whether through his mentorship, podcast, or speaking engagements, Steven Cohen is leaving an indelible mark on the world of business and personal development.
