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How Joe D’Agostino, James Marchak and Dylan Stephens’ fitness brand is changing the game and what to expect going forward

In a world full of loud logos and fast fashion, one rising clothing brand is cutting through the noise not with hype, but with heart. Born from humble beginnings and built on grit, Hydra isn’t just making fitness products, it’s creating a movement. With a motto like “Strength in Unity”, this brand champions the overlooked, the outworked, and the ones who never stopped believing, even when no one else did. Spear headed by the three headed beast that is these young men, we sat down with them to find out about how this started and where it plans to go.

 

What inspired you to start this brand and was there a specific moment or experience that pushed you to go all in?

 

“We all have different skill sets,” says Joe D’Agostino. “I have prior experience with building a business, Dylan has experience in fashion and technological skills, and James has connections with athletes and trainers around the country. We were different in what we can bring to the table, but one thing that connected us all was fitness.” The three of them go on to explain that fitness was always the one area they’d always have in common no matter where they were in life. “If there’s one thing that really pushed us to go all in, it’s that none of us will allow ourselves to get outworked,” Marchak said. “Whether it’s in the gym, in business, or just in life, the three of us have always been ultra competitive and that is a critical part of our relationship with each other as we just want to get the best out of each other.” Clearly to these three nothing less than success with their brand is acceptable and it looks like they are well on their way there.

 

What does your brand stand for beyond just its products?

 

At its core, Hydra Athletic isn’t about selling anything, it’s about promoting a mindset. Each piece is a reflection of real life: no shortcuts, no fluff, just raw effort and quiet progress. Whether it’s a heavyweight hoodie designed to last through winter workouts or a crop tee made to move with you, every item is crafted with intention. Behind every drop is a story: of discipline, unity, sacrifice, and growth. “None of us were ever standouts” says stevens “We wanted to create something that just because you’re an underdog doesn’t mean you’re down and out. Strength in unity really shows that no matter how hard a situation is or how improbable the odds are, when you have support behind you anything is possible.”

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