In a world where influencer marketing and esports are rapidly shaping the entertainment industry, Australian and New Zealand-based media and talent agency HYPR is making a bold move: launching in the United States. Already well-established in the Australasian market, HYPR is poised to take on the US by storm, offering their expertise in social media management, talent representation, and influencer marketing campaigns. As they embark on this next chapter, HYPR looks to bring their unique blend of creativity and experience to a wider global stage.
Bridging the Gap Between Australia and the US
Founded by Aiden Hiko, Nick Bobir, and Josh Harvey, HYPR has built a reputation for being at the forefront of influencer and talent management in the Asia-Pacific region. Their expansion into the United States marks a significant milestone for the agency, but the move is more than just geographical. According to Hiko, HYPR’s goal is to connect Australian and New Zealand talent with opportunities in the US, bridging the gap between two thriving content creation markets.
“We are incredibly excited about our new partners in the US and the work we have done so far,” says Hiko. “Australia has been incredibly successful for us, and we look forward to bridging the gap between Australia and the United States for content creators to take that next step.”
For HYPR, the move into the US is not just about capitalizing on the size and influence of the American market—it’s about opening new doors for their creators. The agency has already begun creating international opportunities that were previously hard to come by for Australian influencers and talent.
From Esports to Influencers: A Strong Track Record
HYPR’s journey to becoming a leader in talent and influencer marketing didn’t start in the boardrooms of Los Angeles or Sydney—it began in the fast-paced world of esports. Before HYPR’s founders ventured into influencer and media management, they were at the helm of Australia’s most successful esports team, the Chiefs Esports Club. That experience laid the groundwork for what would become one of the most dynamic media agencies in the Southern Hemisphere.
After leaving the Chiefs, the founders set their sights on creating an agency that could manage talent across a wide array of industries. Today, HYPR’s expertise spans from influencer marketing to large-scale brand campaigns. They have collaborated with household names like Red Bull, Westfield, and L’Oréal Paris, as well as working closely with gaming and iGaming giants like Kirgo.
Their involvement in high-profile events has further cemented their reputation. HYPR orchestrated David Dobrik’s most recent birthday party in partnership with Kirgo, one of the world’s fastest-growing online casinos. The event was a testament to their ability to create experiences that merge the worlds of influencers, gaming, and entertainment.
Making Waves in the US Market
HYPR’s expansion into the US is marked by a series of high-profile collaborations, events, and partnerships. Notably, the agency sponsored FaZe Clan’s latest party in Los Angeles, which garnered so much attention that it was shut down early due to overwhelming crowds of partygoers who couldn’t get inside. It’s clear that HYPR knows how to capture attention in the influencer world—and the US market is ripe for their creative and strategic approach.
Nick Bobir, one of HYPR’s co-founders, emphasizes how different the influencer landscape is in Los Angeles, but he also sees the opportunity in that difference.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
The Future of HYPR in the US
With their new US launch and the introduction of their website, createdbyHYPR.com, HYPR is positioning itself as a global player in talent and influencer management. They are not only looking to continue their success in esports and iGaming but also to expand into new markets and media platforms. The founders are confident that their innovative approach to marketing and talent management will resonate in the US, just as it has in Australia.
Josh Harvey, another of HYPR’s co-founders, is optimistic about the future. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” he says. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
With a strong foundation and an ambitious global vision, HYPR is well on its way to becoming a major force in the US. Their ability to blend expertise in influencer marketing, esports, and entertainment makes them a standout agency in a crowded marketplace. As they continue to bridge the gap between Australia and the US, HYPR’s influence is only set to grow.
