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Future Leaders: Myles Goodrich’s Journey from California to LSU

Every generation of leaders starts somewhere. Some find it in a classroom. For Myles Goodrich, it started at sixteen, in the business of Hollywood.

Raised in Southern California, Myles was still in high school when he went to work at ScreenBid, the Hollywood company known for auctioning authentic, screen-used props and memorabilia from film and television. ScreenBid, owned by producer Bill Block and, by his father’s account, Ari Emanuel, built its name working directly with major studios, putting pieces of entertainment history into the hands of fans. The company made its debut in 2013 with an auction of props from Breaking Bad, one of television’s most celebrated shows, including Walter White’s infamous Pontiac Aztek. Its promise to buyers was simple: everything it sold was the real thing, backed by the studios themselves. For a sixteen-year-old, it was real responsibility inside a real business.

At ScreenBid, Myles worked as a set director clearing props and wardrobe, the pieces that bring a story’s world to life on screen, and curated auctions of screen-used props from Breaking Bad, Mad Men and The Office. He also worked on Ballers and Silicon Valley with HBO and helped establish Hollywood Pictures™, the Goodrich family’s own Hollywood memorabilia venture, built around the shows fans love. He also renovated the Vogue building on Hollywood Boulevard. The entertainment business was familiar ground: his father, David Goodrich, served as ScreenBid’s chief marketing officer, part of a career spent building and marketing major brands. Not many teenagers get that kind of start.

When it came time for college, Myles chose Louisiana State University, the state’s flagship university in Baton Rouge and the same school where his father had earned his degree as the first four-year college graduate in the family. It was a choice that ran in the family. Trading the Pacific for the Mississippi, Myles made Baton Rouge home, far from the California world he knew, and went to work on the next chapter of his own story.

Now comes the milestone. Graduation is just ahead for Myles, an honor student at LSU, closing the college chapter of a journey that began in a Hollywood auction house. It is a milestone earned the same way everything else has been: through work. He used his National Guard earnings to pay for school and buy that antique VW. And he isn’t stopping there. He has just been accepted to graduate school, the next step in an education that began far from any classroom.

What defines future leaders isn’t a title. It’s a pattern: start early, do the work, and keep moving toward something bigger. The leaders of the next generation won’t wait for a diploma to begin. Myles Goodrich has been building that pattern since he was sixteen, from a Hollywood auction house to Baton Rouge, following a path his father modeled and making it his own. The same drive that carried a teenager through Hollywood productions now carries him to the finish line at LSU. Graduation is next, and graduate school after that. For a young leader who started behind the scenes, the road ahead is wide open.

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