Amanda Gunville is set to take center stage at SEI-CON, the Sports, Entertainment & Innovation Conference, where she will serve as moderator for one of the event’s premier keynote sessions on Thursday, July 9, in Las Vegas, Nevada. The session, titled “Sports, Entertainment & Cultural Diplomacy as Catalysts for Economic Growth and Global Connection,” is scheduled from 10:00 to 11:00 a.m. and brings together some of the most influential voices at the intersection of sports, culture, and global commerce.
Two Decades at the Highest Level of the Game
Gunville brings more than two decades of experience working in and around professional football to the moderator’s chair, including a career built alongside legendary sports agent Leigh Steinberg, the real-life inspiration behind the film Jerry Maguire, whose roster of clients has included Troy Aikman, Steve Young, Warren Moon, Ben Roethlisberger, and Patrick Mahomes. That level of access and insider experience shaped Gunville into a rare voice in the sports world — someone who understands not just the business of the game, but the cultural and human dimensions that make sports one of the most powerful forces in modern society.
From Personal Transformation to Industry Innovation
Her path to this moment is as compelling as her credentials. After a two-and-a-half-year battle with cancer pulled her away from football entirely, Gunville returned to the sport with a perspective she had never had before. That experience led her to found Champera and create the Football Fluency Method, a confidence-driven sports education platform designed to help women feel included, empowered, and connected through sports culture. With over 180 million Americans watching football and nearly half of them women, Gunville identified a gap that the industry had long overlooked and built a category around closing it.
It is precisely that combination of high-level industry experience and emotionally intelligent thinking that makes her an ideal moderator for SEI-CON’s conversation on sports and cultural diplomacy as engines of economic growth.
The Conversation That Matters
The session will explore how sports, entertainment, and culture have emerged as some of the world’s most powerful tools for building relationships, attracting investment, and strengthening communities across borders. The conversation will examine how major events, global media platforms, athlete ambassadors, and cultural exchanges are creating new pathways for economic development while fostering understanding among diverse audiences and nations around the world.
A High-Level Panel for a Global Conversation
Joining Gunville on stage is Jason Taylor, Chief Revenue Officer of USA TODAY, who brings deep expertise at the intersection of media, sports, and commercial strategy. Together, they will guide attendees through a forward-looking discussion on how today’s leaders are leveraging the universal language of sports and entertainment to unlock opportunity, shape perceptions, and build meaningful connections in an increasingly interconnected world.
Where Industry Leaders Converge
SEI-CON is a premier gathering designed to convene industry executives, innovators, and thought leaders across the sports, entertainment, and investment sectors. The conference serves as a platform for substantive dialogue and high-level strategic networking, connecting the professionals who are actively shaping the future of global business through culture and sport.
A Voice the Industry Is Paying Attention To
Gunville’s selection as moderator reflects her growing recognition as a respected and authoritative voice in the industry. Her ability to hold space for complex, high-stakes conversations while making them accessible and meaningful to a broad audience is precisely the kind of leadership that a session of this scope demands. Her presence at SEI-CON also signals the expanding influence of founders and innovators who are redefining what sports leadership looks like in the modern era.
Don’t Miss It
The July 9 session is poised to be one of the defining conversations of this year’s conference, offering attendees both strategic insight and a broader perspective on the role of sports and entertainment in driving global economic growth. For those attending SEI-CON in Las Vegas, Gunville’s keynote moderation is not to be missed.
For more information about SEI-CON and the full conference agenda, visit https://sei-con.org/
