Turan Selvi grew up in Bingen, a small village in Germany known for its castles and wine. His father ran a video game store. Selvi was playing Counter-Strike at six years old. By 17, he was building Instagram pages. By 18, he had his first job in the tech industry. By 20, he was managing channels with millions of followers. And he still couldn’t monetize.
“I had over 10 million followers across TikTok and Instagram,” Selvi said. “And I was struggling to make money. There was no platform that actually connected creators with brands in a performance-based format. I had the reach, but I had no place to go to actually use it.”
That experience, living on both sides of the creator economy’s fundamental gap, led Selvi to found Clipster.
Today, Clipster (clipster.gg) has generated over 141.9 billion views, paid out $6.5 million+ to creators since launch (approximately $800K per month), and partnered with Fortune 500 brands and top artists including Spotify, Joe Rogan, Diary of a CEO, NFL, Universal Music Group, and artists like Taylor Swift, Kendrick Lamar, Ed Sheeran, The Weeknd, and Dua Lipa. The platform connects 140,000+ creators across Instagram, TikTok, YouTube, and X.
“All organic creator marketing will move to CPM-based deals”
As founder Turan Selvi explains it: “It’s just a better model. Brands get performance guarantees. Creators get paid for actual results. And the entire ecosystem becomes more efficient. We’re already there with Clipster, and we’re building for what’s next.”
Before Clipster, Selvi lived the creator monetization struggle firsthand.
He built theme pages on Instagram starting in 2019, growing channels for Team Fight Tactics and other games. By 2020, he was on TikTok early, building accounts that reached into the millions. One channel grew to a million followers. Another reached 2.3 million in weeks.
He was good at content. He understood the algorithm. He knew how to grow. But monetization was a different story.
Clipster’s model is simple: CPM-based creator campaigns where payment is contingent on delivered views.
Brands come to Clipster with a budget and a target CPM. They specify how much they’re willing to pay per thousand views. Creators on the platform find campaigns, distribute content according to the brief, and earn based on the views they actually generate. It’s performance marketing for organic content and it’s delivering results that flat-fee deals never could.
“We do everything for brands,” Selvi said. “Campaign setup, creator matching, escrow payments, real-time tracking. You send us your content and your goal, and we deliver guaranteed views. You only pay for performance that actually happens.”
For creators, the platform offers something equally valuable: a reliable way to monetize their reach. Instead of chasing brand deals, negotiating flat fees, and hoping for the best, creators can find campaigns on Clipster, submit content, and earn based on their actual performance.
“Creators are protected on our platform,” Selvi said. “Brands pay upfront into escrow. Creators get paid when they deliver. There’s no uncertainty, no late payments, no disputes. It’s a system that actually works for creators.”
Clipster’s growth didn’t happen slowly. It happened fast, and it happened because of results.
The platform’s first major client was Tyga. Selvi had no clippers, no experience, and no track record. But he had confidence in the model. He built a Discord server, recruited creators manually, and delivered a campaign that generated hundreds of millions of views.
Word spread. More clients came. Labels and brands across music, entertainment, gaming, and consumer tech all started reaching out. Clipster was processing 1,600+ campaigns. Views were climbing into the billions.
“The results were undeniable. Kevin Gates’ team spent $2,000 on a clipping campaign and generated 51.3 million organic views, a $0.04 CPM. Tyga’s Twitch debut promotion produced 500 million views in 10 weeks. They became the baseline for what Clipster could deliver.”
“Everything was just accelerating,” Selvi said. “We couldn’t hire fast enough. We couldn’t onboard creators fast enough. We were saying no to campaigns because we didn’t have enough supply. It was a good problem to have, but it was still a problem.”
Today, Clipster is investing heavily in infrastructure to support its next phase of growth. The platform has 20+ team members, 9 full-time engineers, a CTO, and a growing team.
With 70,000+ creators in the Discord community, 55,000+ mobile app installs, and 1.9 million monthly website visits, Clipster continues to scale both brand and creator acquisition.
“The shift to CPM-based creator deals is happening,” he said. “More and more brands are recognizing that organic creator content delivers better results than paid placements, at a fraction of the cost. And when you add performance guarantees to that, it becomes a no-brainer.”
“We’re not just building a company,” Selvi said. “We’re building infrastructure. The kind of infrastructure that changes how the entire industry works.”
“I lived the problem,” he said. “That’s why we built the solution. And that’s why we’re so focused on making it work, for creators, for brands, for everyone who wants to succeed in this space.”
The future of creator marketing is performance-based. And Turan Selvi is making sure Clipster leads the way.
