The restaurant industry is highly competitive, and your company constantly needs to stay in the target audience’s minds to stand out from other businesses in your area. While you can never go wrong with online marketing campaigns, you also want to add tangible strategies to your company’s efforts to attract new business. Custom-branded hats are one of the most versatile types of tools you can use in restaurant marketing campaigns, and you can use these ideas to jumpstart your company’s sales.
1- Use Branded Hats as Staff Uniforms
Casual dining restaurants often include similar dress codes for the staff that allow for ball caps. Adding your restaurant logo to hats increases brand recognition in your community. On top of people seeing the staff wearing the hats while passing by the restaurant, you can bet that members of your team will wear them during their off-work hours. Sending a flood of custom-branded hats into your community is a cost-effective form of advertising. Keep in mind that ball caps aren’t the only type of hat that you can use for this strategy. For instance, you might use customized visitors for country clubs and golf resort restaurants. Meanwhile, a knit cap is perfect for giving to your staff in a mountain town eatery.
2- Create Limited Edition Hats for Customers
When people love your restaurant, they’re likely to purchase merchandise that reminds them of their experience. On top of selling traditional hats with the normal logo, you can add limited edition versions that generate more buzz about your restaurant. People often enjoy collecting hats, and working with a custom-hat designer can help you create a logo that fits a new theme or feature of your restaurant. If your goal is to generate more return business, the prospect of adding to their collection is enough to bring in some of your favorite regular customers. Since most people also bring others with them to dine, you’ll also find that this strategy attracts new people, too.
3- Implement Hats in the Influencer Marketing Plan
Finding a custom hat supplier that offers quick turnarounds on bulk purchases, along with low minimum limits on the order, means that you can tap into the current influencer trends. Sending hats to influencers with followers that fit your restaurant’s target audience is a simple way to spread positive messages about your business. Many influencers are willing to wear branded merchandise that they receive as gifts, and this strategy could lead them to check out and review your restaurant. If your business already works with influencers for the general marketing plan, then adding hats is a new way to improve the campaign’s effectiveness.
One of the best things about custom hats is that you can keep them in your restaurant’s marketing plan by making simple updates. Once you see how hats attract more new and returning business to your store, you can explore how minor adjustments can maintain consumer interest. You can also easily order more if it proves to be a success with local clientele. Working with a customized hat-making company allows you to create seasonal designs and other new hat styles to maintain your marketing plan’s momentum.
